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Monthly Spotlight
August 2008—Recession Advantage, Cancer Care Northwest, Dinner Party Website
How to Take Advantage of a Recession
You can't get away from the media talking about our declining economy. It's a common reaction to think you should hold back on your own branding and marketing plans until you "see where the economy is headed."
While fear of the unknown is understandable, cutting back on marketing during a downtime is actually the wrong move and a missed opportunity.
When other businesses rein back on their advertising and marketing, that's the BEST time to implement or increase your branding and marketing efforts. Research is filled with examples of companies who gained substantial market share and sales by increasing their advertising spending during recessionary times.
Unless your services or products are completely superfluous, consumers will continue to purchase what you and your competitors have to offer. But in a tighter economy, they will be more discerning regarding who they buy from. When your competition reacts fearfully and lessens their marketing efforts, they are clearing the stage for your marketing to be seen. When they cut back, your continuing brand messaging has a greater impact.
Before you allow a bad economy to hinder your business success, think about dialing up your company's branding and marketing strategies to enable your business to GROW even during a recession.
-Rick Hosmer
A New Image for Cancer Care Northwest
Klündt | Hosmer created a new visual identity package for Cancer Care Northwest, one of the region's leading cancer centers providing comprehensive, innovative, compassionate care by a team of integrated cancer specialists.
To communicate their patient-centered philosophy, Klündt | Hosmer designed a visual brand to convey hope and healing within a caring, integrated environment.
The design consists of a stylized logo mark made up of two leaves crossing in front of a burst of energy. The blue in the design exudes medical excellence and advanced innovative technology, while the green communicates healing and rejuvenation. The figure at the center reinforces the focus on the whole person, and the mark strongly implies that Cancer Care Northwest is a "place of healing"—physically and emotionally.
Klündt | Hosmer is currently working with Allison Benjamin, Marketing and Public Relations Director for Cancer Care Northwest, on the creation of additional marketing materials including a patient folder kit, marketing brochure, informational rack cards and direct mail piece. A new web site will also be in the making.
Wine and Dine Online with The Dinner Party
Klündt | Hosmer recently launched a web site for The Dinner Party, a purveyor of stylish dining accoutrements and wine in Coeur d'Alene, Idaho. The e-commerce site features an online wine collection spanning varietals and appellations from the Pacific Northwest, California and Europe. The site also features specially selected merchandise from artisans spanning the globe. Take a stroll through the site at thedinnerpartyshop.com and also stop in-person to visit George and Mary in their quaint shop at 3520 N. Government Way.
