Brand Development

Logo vs. Brand

Klündt | Hosmer creates brand imagery (logo design, identity systems, graphic design, print collateral and digital communications) that is smart, perceptively relevant and long-lasting. Over 25 years of experience and hundreds of award winning corporate and product identities testify to our success.

Any “designer” can create an image for a company. It's even possible to go online and download symbols to use as a logo for free. But that's not brand development. That's a bad business decision.

Klündt | Hosmer’s brand development starts with a clear understanding of a company’s markets, customers, goals and aspirations. Building on this understanding, we use our experience and talents to create a custom logo design, font selections, color palette and other graphic standards that gain visual attention and properly represent an organization, company or product. That design is then presented to our client in a manner that emphasizes the communication goals for the project.

Brand Development Services

Brand Audits
Brand Strategy
Competitive Research
Corporate and Product Naming
Focus Group Testing
Logo Design
Stationery Package DesignTagline Development