We had a bit of a surprise today when I was contacted by KREM2 News reporter, Grace Peña. She and camera operator Devon Haskins asked to come by our office this morning to interview me for a business segment they will be running on Monday. The topic of the segment will be what businesses should do to market and promote themselves during challenging economic times.
In the interview, I spoke with Grace about the benefits of keeping a company's marketing, advertising and branding messages going during a recession. She asked about things a business with a tightened marketing budget can do to keep their business viable. I shared some ideas for lower-cost marketing, and how now is a great time to work with media reps to get the best advertising rates and schedule options. For more info about this subject check out my May 26, 2009 blog posting, "Advertise or Die?"
I also shared about Pearson Packaging Systems, a Klündt | Hosmer client who in spite of a difficult economy is continuing to put it's best face forward with new marketing and sales literature and website updates. The KREM2 team headed to Pearson after interviewing me... so Pearson will be featured on the segment, as well.
If you find yourself close to a television on Monday morning (June 22) or can set your tivo to KREM2 News, you can watch my interview, see some of our work, and ask yourself if it is time for your company to dial-up your branding and marketing efforts in spite of the economy. The story will also be posted to the KREM.com website along with a link to Klündt | Hosmer's site.