Monthly Spotlight

November 2008—Pearson, Darin & Jean in NYC, Second Nature, Diane's Marathon

Posted by Klündt | Hosmer on November 20 2008

Booth Design Draws Crowds for Pearson Packaging

Last week, Pearson Packaging Systems attended Pack Expo International 2008 in Chicago, with the debut of their new booth designed by Klündt | Hosmer. More than 2,000 exhibiting companies from around the world presented their latest packaging solutions to nearly 45,000 attendees.

Ashley Martin, Klündt | Hosmer Account Executive, attended the show and reported back that “Pearson Packaging Systems’ exhibit space clearly differentiated themselves from their competition.” Pearson wanted to focus customers on their Robotics solutions. To drive home this message, we designed a booth and pre-show direct mail campaign that featured a fun, attention-grabbing concept, Robotic Invasion. The strong design and pre-show marketing drew people into the space. In fact, Pearson achieved a 68% increase of in-booth leads compared to their last show.

Congrats to our friends at Pearson!

New Brand for Second Nature

Klündt | Hosmer recently developed (under the direction of Marketing Director, Lori Armbruster) a new visual identity for Second Nature, an organization offering therapeutic wilderness programs for troubled youth and young adults. To communicate their tradition and philosophy, we designed a new visual brand (including a logo, letterhead package, brochures and folders) to represent Second Nature as professionally competent, clinically savvy, naturally beautiful, safe, hopeful, and peaceful. The new logo design consists of two leaves coming together to create a circle and a yin-yang form revealing the letter “S” to uniquely brand the organization.

Second Nature is nationally recognized as the leader in Wilderness Therapy, with programs in Oregon, Utah, and Georgia.

We are currently working on a new website for the organization that will debut early next year.

Diane Runs Marathon to Fight Cancer

Completing a marathon is much like designing a large publication, in the sense that you do it one step at a time. (Well, in reality it’s 52,000 steps in a row.) On October 5, I completed the Portland Marathon while running with Team in Training to raise money to fight blood cancers such as leukemia and lymphoma.

In addition to raising money for charity, getting out on the trail for a good run allows me to release the day’s tension, clear my head and makes me a better wife, mother and designer.

—Diane Mahan,
Klündt | Hosmer Art Director/Designer

Darin and Jean Attend Conference in NYC

Darin and I hit the Big Apple in October to attend GAIN: AIGA Business and Design Conference, where nationally recognized business and design leaders demonstrated powerful examples of design’s impact on business success. We learned how to generate greater ROI for clients through design, team collaboration and insight into building strong brands in an ever-changing economy. We are excited to enhance this focus of our work and deliver world-class design ROI to Spokane.

To see more photos of us in the Big Apple (the ones from after the conference was over), click here.

—Jean Klündt, Principal/Creative Director