I just got back from a quick trip to Moscow, ID to talk with a group of about 50 grain growers about social networking and the use of websites for in-bound marketing.
The big question is, why would 50 grain growers care about Facebook and websites?
These growers are associated with a company called Shepherd's Grain. Shepherd's Grain works with growers that are local to the region who raise wheat, barley, oats and garbanzos using a sustainable, no-till technique that reduces erosion, conserves water and increases soil tilth.
Shepherd's Grain then takes the grain, oversees the milling and distribution of the flour to bakers, restaurants, pizzarias, bagel makers, baking mix producers and others throughout the Northwest.
A few months ago, Shepherd's Grain hired Klündt | Hosmer to develop a new website and social media strategy for the company. Today I presented our work at their grower's meeting and explained how a strong website and social media strategy will enhance the marketability of the product these farmers raise and harvest.
The new Shepherd's Grain website will launch in a couple of weeks.
Many of these growers are very astute regarding technology. They harvest using GPS-guided combines and use the Internet to research the best type of seed to plant. Having dirt under their fingernails doesn't mean they don't understand the importance of using technology to open new markets for the sustainable, local products that they grow. We're proud to be associated with these growers and with Shepherd's Grain.