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Recession-proof Businesses
A topic came up at the office last week. We were talking about recession-proof businesses and industries. What type of industries do well even when the economy is down, and how do we market ourselves to them in order to generate business our direction?
In researching the topic, I found that the following industries tend to do well (4% to 8% growth during a recession) among many others:
• Family counseling
• Biotechnology
• Video game manufacturers
• DIY retailers (hardware stores/garden centers)
• Debt collection agencies
• Healthcare
• Auto and equipment repair and service
• Firearms and ammunition manufacturers
• Investment advice and portfolio management
• Internet and cable/sat TV providers
In Klündt | Hosmer's world, we have created branding and marketing tools for many of the above industries, including biotechnology, healthcare, internet service providers and financial service firms. We encourage clients in those industries to enhance their marketing to build brand awareness and generate new business during this recession.
I also found out that multi-level marketing programs, i.e., Amway, Avon, Melaleuca also tend to do well in a recession. I wonder what that would look like for a visual communication firm?
"Just sign-up for our program and purchase your own corporate identity package. Then find 10 companies interested in improving their corporate identities, and help each of them find 10 other companies with branding needs. In the next 120 days you may be earning $5,000 to $10,000 a week from the comfort of your own home."
Nah... I think we'll just keep doing it the traditional way. One customized visual communication plan at a time.
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