A New Image for Cancer Care Northwest

August 21, 2008—Klündt | Hosmer created a new visual identity package for Cancer Care Northwest, one of the region’s leading cancer centers providing comprehensive, innovative, compassionate care by a team of integrated cancer specialists.

To communicate their patient-centered philosophy, Klündt | Hosmer designed a visual brand to convey hope and healing within a caring, integrated environment.

The design consists of a stylized logo mark made up of two leaves crossing in front of a burst of energy. The blue in the design exudes medical excellence and advanced innovative technology, while the green communicates healing and rejuvenation. The figure at the center reinforces the focus on the whole person, and the mark strongly implies that Cancer Care Northwest is a “place of healing”—physically and emotionally.

Klündt | Hosmer is currently working with Allison Benjamin, Marketing and Public Relations Director for Cancer Care Northwest, on the creation of additional marketing materials including a patient folder kit, marketing brochure, informational rack cards and direct mail piece. A new web site will also be in the making.

Wine and Dine Online with The Dinner Party

August 21, 2008—Klündt | Hosmer recently launched a web site for The Dinner Party, a purveyor of stylish dining accoutrements and wine in Coeur d’Alene, Idaho. The e-commerce site features an online wine collection spanning varietals and appellations from the Pacific Northwest, California and Europe. The site also features specially selected merchandise from artisans spanning the globe. Take a stroll through the site at thedinnerpartyshop.com and also stop in-person to visit George and Mary in their quaint shop at 3520 N. Government Way, Coeur d'Alene, ID.

How to Take Advantage of a Looming Recession

August 21, 2008—You can’t get away from the media talking about our declining economy. It’s a common reaction to think you should hold back on your own branding and marketing plans until you “see where the economy is headed.”

While fear of the unknown is understandable, cutting back on marketing during a downtime is actually the wrong move and a missed opportunity.

When other businesses rein back on their advertising and marketing, that’s the BEST time to implement or increase your branding and marketing efforts. Research is filled with examples of companies who gained substantial market share and sales by increasing their advertising spending during recessionary times.

Unless your services or products are completely superfluous, consumers will continue to purchase what you and your competitors have to offer. But in a tighter economy, they will be more discerning regarding who they buy from. When your competition reacts fearfully and lessens their marketing efforts, they are clearing the stage for your marketing to be seen. When they cut back, your continuing brand messaging has a greater impact.

Before you allow a bad economy to hinder your business success, think about dialing up your company’s branding and marketing strategies to enable your business to GROW even during a recession.

—Rick Hosmer

A River Runs Through Us

July 24, 2008—The Spokane River is the heart of our region. This month, Rick Hosmer paddled 111 miles down the Spokane River from Lake Coeur d’Alene to its confluence with the Columbia River. Along the way he created drawings that were used by the Spokesman Review and other media to promote the trip. The expedition was sponsored by The Spokane River Forum as a way to introduce people to the unique resource and unique responsibility we have to the river and our aquifer. You can see more of Rick’s river illustrations online. A KPBX public radio story, including an interview with Rick, can be heard here. When you get there, just click the Spokane River Float link.

Avista Annual Report Wins Prestigious Award

July 24, 2008—As we shared in April’s “In the Spotlight”, Klündt | Hosmer designed and developed the 2007 Avista Corporation Annual Report. The 84-page publication recently won First Place in its category in the Better Communication Competition held in Washington D.C. on June 26.

The annual contest is sponsored by Utility Communicators International (UCI), an organization established more than 80 years ago made up of communication professionals who work in the energy industry. It is a very prestigious competition, which draws entries from many utilities of all sizes from the United States, Canada, Mexico and overseas.

Avista was also ranked sixth in the top ten communicators of the year among UCI members. Congratulations to our friends at Avista, and thank you for the opportunity to create great design!

A New Image for the Northeast Community Center

July 24, 2008—When the Northeast Community Center asked Klündt | Hosmer if we would help create a visual identity for their new facility, we saw the opportunity to make a positive impact for their organization and the community at large. Working with Jean Farmer, Executive Director, and members of the Northeast Community Center’s logo committee, we created a new visual image for the organization and facility. The symbol communicates how the facility’s services weave together with business partners and the community to offer achievement and success. Klündt | Hosmer is pleased to have helped the Northeast Community Center with this pro bono design.

Paine Hamblen Launches New Web Site

June 26, 2008—Paine Hamblen LLC is one of the most established law firms in Washington State. They recently underwent a corporate rebranding and found themselves with a web site that no longer represented the firm and its new look. They hired Klündt | Hosmer to improve the design and functionality of their online presence.

Working closely with key Paine Hamblen staff and attorneys, Klündt | Hosmer developed the creative direction for the project, designed the look of the site, edited the writing, and art directed attorney photography by Dean Davis. Navigation is handled by cascading drop-down menus, enabling all of the site content to be accessible in just a couple of clicks. Posterized black and white photography brings a unique and memorable look to the site, and an animated image-sequence on the home page brings the site visitor to Spokane, through downtown streets and directly into Paine Hamblen’s main office.

In a project wrap-up email from Keith A. Trefry, Paine Hamblen Partner who managed the project, he shared that “Klündt | Hosmer and the Paine Hamblen team worked well together and we reached the finish line with a great, new web site that we are really excited about.”

To view the new Paine Hamblen web site, click here.

A “Precise” Web Solution for L&M Precision Fabrication

June 26, 2008—In early 2008, L&M Precision Fabrication approached Klündt | Hosmer to develop a new web site to accompany their success as a top provider of manufactured and finished metal products. L&M has experienced rapid growth in the last three years, and needed an online presence representative of their quality products and customer service. The 2008 AGORA Award Winner in the Medium Business category, L&M has been serving their customers throughout North America for 17 years. Klündt | Hosmer expanded upon L&M’s existing identity and strong reputation to create a web site showcasing their products and services. The site serves as an attractive invitation to learn more about this successful company.

To view L&M Precision Fabrication’s new site, click here.

Tim Lord’s New Web Site is a True Work of Art

May 29, 2008—Klündt | Hosmer recently launched a new web site for artist Tim Lord to coincide with his work appearing in the art show “Big Fish, Tall Tales”. The web site features a truly unique first impression, where the homepage consists entirely of one of Tim’s own paintings integrated with Flash animation. This site features a gallery of over 120 paintings and dimensional pieces, forming a compelling online presence for this talented artist.

“Big Fish, Tall Tales” is showing at Barrister Winery (1213 W. Railroad Avenue, Spokane) through this Saturday, May 31st. This show is definitely worth seeing. Call the winery at 509-465-3591 for times. Several pieces of Tim’s art are also on display in Klündt | Hosmer’s offices, so the next time you’re in, be sure to check them out!

“Be Inspired” by Gonzaga’s New View Book

May 29, 2008—Klündt | Hosmer recently completed the design and production of the 2008-09 undergraduate recruitment view book for Gonzaga University. This is the third view book Klündt | Hosmer has created for Gonzaga, and the collaboration has once again proven to be a success. Dean Davis provided wonderful photography, and Carie Schwede, Assistant Dean of Admission/Publications Coordinator at Gonzaga, wrote and managed the project.

The theme for the view book is “Be Inspired”. The 60-page publication presents important information for prospective students and their parents, and shares how the University strives to prepare inspired students to make a difference in the world.

30,000 copies of the view book were printed by Printing Today in Portland, OR. The view book’s graphic theme will also be incorporated into posters, brochures, emails and other recruitment materials for Gonzaga University undergraduate admissions.

Designing History at the MAC, then Great Falls

May 29, 2008—In 2005, Klündt | Hosmer designed the David Thompson exhibition for the Northwest Museum of Arts & Culture. The exhibit featured Thompson’s original sketches, journals, paintings, mounted artifacts, and reproductions of maps and text about his explorations into Western Canada and the Inland Northwest. Thompson was instrumental in developing the Spokane House fur trading post in 1810 and mapped much of the Columbia River region.

Last year, Klündt | Hosmer was contacted by the Lewis and Clark National Historic Trail Interpretive Center in Great Falls, MT to create additional display panels about William Clark and the Lewis and Clark Expedition. The Center used some of the Thompson panels from the MAC exhibit along with the new panels created about Clark for a combined interpretive exhibit.

The exhibit in Spokane was widely attended, and the exhibit in Great Falls is still open to the public.

2007 Avista Corp. Annual Report

April 24, 2008—Last Fall, Klündt | Hosmer began working closely with Avista Communications Manager, Jessie Wuerst, in the design and development of the 2007 Avista Corporation Annual Report. Our team partnered with J. Craig Sweat and Sharman Communications on photography and writing for the project, and Ross Printing handled the pre-press and printing of the 34,000 quantity, 84-page publication.

The annual report theme is “sound leadership | reliable energy.” The report was released in March 2008 and has been very well received. Linda Jones, Avista’s Director of Corporate Communications, commented that “Klündt | Hosmer’s collaboration, attention to detail and management of the multiple components needed to produce the report were all done extremely well. We are all celebrating an outstanding result and the compliments are pouring in.”

Spokane Parks and Recreation Bond Web Site

April 24, 2008—City of Spokane voters recently approved a $42.9 million bond to fund the construction and development of several park aquatics facilities, replace the majority of fields at the northwest Albi Complex, and rebuild a number of baseball and soccer fields city-wide. Klündt | Hosmer worked with Nancy Goodspeed, Marketing & Communications for Spokane Parks and Recreation, to create a vibrant web presence for Spokane Pools & Play offering information to members of the community. This informative web site is designed to keep everyone up-to-date on continuing development, as well as dates and times for upcoming neighborhood meetings.

To visit the new Spokane Pools and Play web site, click here.

Klündt | Hosmer 2008 Spark Award Winners!

April 24, 2008—Klündt | Hosmer received recognition at the 2008 Spark Awards, hosted by the Spokane Regional MarCom Association, held at The Spokane Athletic Club on April 16th.

The awards recognized local public relations, marketing, advertising and design professionals for communications excellence.

Klündt | Hosmer’s work was recognized in 10 winning projects, including:

Brightest Spark

• Logan Magazine: Spring, Summer and Winter Issues

Excellence

• Logan Magazine: Spring, Summer and Winter Issues
• Kalispel Tribe of Indians Logo and Stationery Package
• Spokane Regional CVB Trade Show Booth
• Spokane Regional CVB “Great Deal” Direct Mail Piece

Merit

• Logan Magazine: Spring, Summer and Winter Covers
• First Night Spokane Poster
• Community Building Logo and Stationery Package
• Greater Spokane Incorporated Logo
• Spokane Regional CVB Mini-Brochure & Containment Folder
• Spokane Regional CVB “Suits & Pursuits” Print Advertisement

Greater Spokane Incorporated Gets Great Web Site

March 25, 2008—In 2007, the Spokane Chamber of Commerce and the Spokane Area Economic Development Council became one organization. The group needed a revitalized web site delivering a wide-range of information, in a way that properly represented their image and mission. Working closely with Greater Spokane Incorporated, Klündt | Hosmer concepted, organized, designed and produced the new site, which launched at an event attended by over 300 regional business leaders.

Featuring an innovative Flash® movie of Board Chair Wayne Williams, photographs and quotes from business owners and staff, and sketches of the Spokane skyline, the web site presents our region and the services of Greater Spokane Incorporated in a very unique and memorable manner. A full content management system was developed for the site, and online technology enables visitors to register for events, submit news, or post a blog.

www.greaterspokane.org

Hot Off the Press! The Official 2008-2009 Spokane Regional Visitors Guide

March 25, 2008—Many people who read the 2008-2009 Spokane Regional Visitors Guide exclaim, “I can’t believe I live here! What a cool city!” We have to agree.

With 92-pages of full color photography, fantastic editorial and beautiful design, this year’s visitors guide is by far the most comprehensive guide to the region. The perfect-bound publication highlights cultural, recreational, golf and family activities available in the Spokane area.

A great team comprised of Klündt | Hosmer; Jeanna Hofmeister, Spokane Regional CVB Vice President and Director of Destination Marketing; and CVB staff, worked to design and produce the guide.

The Visitors Guide is distributed through two Spokane Visitor Centers (Downtown and Stateline), Greater Spokane Incorporated, regional hotels and motels, and other tourism and visitor venues. You can also request a copy at 1 888-SPOKANE or www.visitspokane.com.

Klündt | Hosmer 2008 ADDY Winners

March 25, 2008—Klündt | Hosmer received recognition at the 2008 ADDY Awards, hosted by the Spokane Advertising Federation on March 7th, at the Bing Crosby Theater. The awards recognized local advertising, design, and media businesses for advertising and creative excellence. Our winning entries included the following projects:

• Spokane Regional CVB Mini-Brochure
• Moss Adams Wealth Advisors Sales Kit
• Moss Adams LLP Recruitment Brochure
• Vintage Hill Cellars Logo
• Vintage Hill Cellars Wine Label
• Kalispel Tribe of Indians Stationery Package
• Johnston Printing Brochure
• Peter Presnail Poster
• First Night Spokane Poster Illustration

You can request a copy of the Johnston Printing Brochure (featured at right) by calling
(509) 624-4407.

Scoring for Rypien With a New ID

February 21, 2008—Klündt | Hosmer recently developed a brochure for the Rypien Foundation, a nonprofit organization helping local kids and families battling childhood cancer. Before creating the brochure, Klündt | Hosmer kicked-off the organization's branding efforts by designing a logo and stationery package for the Foundation.

The logo design consists of the letter "R" and the image of a football flying through the air. The image is strong and supportive, with a powerful visual reference to Mark Rypien, the organization's founder, and his successful NFL career which culminated with his winning the Super Bowl XXVI MVP title while with the Washington Redskins. Mark lost his young son to cancer and formed the foundation with co-founder Randy Brawner, to help families with children fighting this life-threatening disease in the Inland Northwest.

Mark Rypien states, "I am very proud of our logo. It is a strong, memorable identity that represents us perfectly, and we learned a lot about ourselves through the process."

Klündt | Hosmer is very proud to be a supporter of the Rypien Foundation and the important, compassionate work they do.

You can learn more at www.markrypienfoundation.org.

A New Web Site for Berg Co.

February 21, 2008—Berg Co. came to Klündt | Hosmer needing to revamp their web site so it looked and worked better. Due to the increased use of online advertising in their industry, the client’s highest priority was to make the site function better in search engines through organic search engine optimization.

We identified that the web site needed to have an industrial, progressive, yet historical feel to it and convey that the company is dedicated to “green” manufacturing processes and is a technology leader. Through use of color, photography and staying product-focused, the new Berg Co. web site communicates these messages to a wide audience and the client has already seen an increase in organic search results.

John Scherer Takes Us to Kenya

February 21, 2008—When John Scherer of The Scherer Leadership Center arrived in Nairobi, Kenya, his luggage didn't arrive at the same time. Fortunately, he had his stylish Klündt | Hosmer t-shirt in his carry-on. While certainly not as colorful as the clothing worn by his Maasai friends, John was able to work side-by-side with them on a village water project... and look good doing it while his luggage caught up to him in the bush.

Klündt | Hosmer has worked with John for over 15 years, providing branding, collateral, book illustration, and training materials for his company. We have also gained a lot through participating in his executive development and leadership programs. You can learn more about John and his work at www.scherercenter.com.

If you have a Klündt | Hosmer t-shirt take it on your next adventure. Snap a photo of yourself wearing the shirt and send it to us. We will include it in a future edition of “In the Spotlight.”

Klündt | Hosmer Creates First Night “Magic”

December 13, 2007—For the seventh consecutive year, Klündt | Hosmer is proud to serve as the design sponsor of First Night Spokane, a popular regional event to ring in the New Year.

Judy Heggem-Davis, art director and graphic designer at Klündt | Hosmer, created a wonderful design for the theme “As If By Magic,” depicting a woman surrounded by stars, riding a tasseled magic carpet. The poster was printed by Ross Printing Company.

First Night Spokane will be held on December 31, at 40 venues throughout downtown Spokane. Over 100 musical performances, dancing, and other artistic presentations will be featured. Since 2001, over 100,000 people have kicked-off the New Year at First Night Spokane.

Visit www.firstnightspokane.com for more event info.

A New Image for Metals Fabrication Company

December 13, 2007—Klündt | Hosmer recently developed a new visual identity for Metals Fabrication Company, a dependable resource of structural steel since 1966. To communicate their tradition and philosophy, Klündt | Hosmer designed a visual brand to convey an established and sophisticated-friendly feel that alludes to a modern, forward-thinking, technologically-advanced company.

The new logo design consists of the letter “M” created by two steel I-beams coming together in perspective. The image reinforces the product and strengthens the brand recognition in a very bold, memorable way. The design exudes excellence and reliability and communicates very clearly the specific market niche of Metals Fabrication Company.

Metals Fabrication Company is located in west Spokane, and specializes in high rise, medical, biomedical and large commercial structures. Their primary market is in the western United States, including Alaska and Hawaii. Some of their recent projects in Spokane include the new Spokane Convention Center, Gonzaga McCarthy Athletic Center and the new Spokane Air Traffic Control Tower. Metals Fabrication has also contributed to regional projects for customers including the Space Needle, Boeing, and Potlatch Corporation.

New Brand for Marzetta’s MINDS-i

November 15, 2007—Once in a while a client comes along with something really innovative that needs just the right approach to promote it. That was the case with MINDS-i.

This Liberty Lake company, founded by Mike and Christy Marzetta, has invented a construction system that enables hobbyists to create remote controlled vehicles, robots, or anything else their mind’s eye can imagine.

MINDS-i hired Klündt | Hosmer to create the visual brand for the company and product, in addition to developing advertising, a brochure, tradeshow exhibit and web site.

The product was launched at iHobby Expo 2007 in Chicago and received impressive attention from consumers and the hobby industry. Klündt | Hosmer is also designing packaging and a consumer awareness campaign. MINDS-i systems will be available for purchase in 2008.

This New Identity is a Real Party

November 15, 2007—When George Balling and Mary Lancaster decided to leave the Sonoma Valley and open a high-end retail store for dinner party enthusiasts and wine aficionados, they made their move to northern Idaho and hired Klündt | Hosmer to design the store’s visual identity.

We really got into their vision for the store, and created a brand identity system that communicates the essence of The Dinner Party: a purveyor of high-quality, unique and stylish accoutrements, and wine for hosting the perfect dinner party.

The logo’s shapes and colors bring energy and movement to the design, maintaining a simplified beauty and projecting the creative essence of the store.

Next on Klündt | Hosmer’s design plate is the development of the store’s web site, wine boxes and store signage.

Look for The Dinner Party retail store opening soon in Coeur d’Alene, Idaho.

Rick’s Branding Advice in Catalyst Magazine

November 15, 2007—The November 2007 issue of Spokane Business Catalyst magazine features a “Smart Business” article written by Rick Hosmer. Titled, “Image is Everything,” the article shares the positive impact an effective brand can make for a business.

Using real-life examples, Rick shares client success stories and provides criteria that any company can use to gauge the effectiveness of their own visual identity and the proper steps to improve their image.

An excerpt of the article can be read online.

To read the entire article, Spokane Business Catalyst can be purchased in Spokane at Auntie’s Bookstore, or contact Klündt | Hosmer to request a copy.

Community Building’s New Brand & Web Site

October 18, 2007—The Community Building is a unique downtown structure consisting of three remodeled side-by-side buildings that feature the latest Green technologies. The buildings host office, retail, restaurant and community space, including Isabella’s Restaurant & Gin Joint and the Magic Lantern Movie Theater. Klündt | Hosmer created a visual brand for the facility and a web site with customized applications and a multiple security-level content management system (CMS). This CMS allows the client to maintain information for the building’s tenants, as well as manage daily specials for Isabella’s Restaurant, scheduling for various conference rooms, and show times for two Magic Lantern theaters. The web site is available for visitor use on a 40-inch flat screen monitor in the building’s lobby. The web site is now live, so check it out, and revisit in a month or so for updated event calendars and restaurant specials. http://community-building.org

Health District Gets Customized Survey

October 18, 2007—Klündt | Hosmer developed an interactive health awareness survey for the Spokane Regional Health District web site. The custom technology utilizes ASP.NET and C# programming (AJAX technology) resulting in an application that dynamically creates and generates a customized HTML report based on the user’s answers. The data is collected and linked to the Health District’s internal systems so that the information received can be utilized for other purposes. http://hsas.srhd.org

A New Web Site for Suzy Dix

October 18, 2007—Suzy Dix is a Realtor at Windermere Palouse, and she knows the regional residential and raw land real estate market like no one else. She hired Klündt | Hosmer to design, write and produce a web site for her that highlights the beauty of the region and presents the unique aspects of working with her. We interviewed Suzy and wrote the site text as if she were having a personal conversation with a client. Since the relationships Suzy develops with her clients are so important, her web site features a slide show of personal photography, along with her real estate listings and contact information for this busy and successful Realtor. http://www.suzydix.com.

A New Image for the Kalispel Tribe—the “Camas People”

August 22, 2007—Klündt | Hosmer is proud to serve the Kalispel Tribe of Indians on visual rebranding and promotional projects for the tribe and some of its various enterprises.

Recent projects have included creation of a new visual identity for the tribe, and assisting with the naming and visual branding of the new Camas Center for Health and Wellness on the reservation near Usk, WA, and for Camas Path—the tribe’s education and individual growth program. Klündt | Hosmer also designed and developed a new web site for Cortona Shotguns, a division of Kalispel Case Line.

The new logo for the Kalispel Tribe features the sturgeon-nosed canoe that is unique to the Kalispels. This canoe is being paddled by two tribal members in front of the silhouette of Kalispel Peak. These elements visually communicate the strength of Kalispel tradition and history, while maintaining a course for the tribe’s very promising future.

The success of these identity projects comes through working closely with members of the tribal council and with other key individuals in Kalispel leadership. Klündt | Hosmer thanks the tribe for the insight and forward-thinking that they have shown while working with us.

Jean and Logan Attend Microsoft Worldwide Partner Conference in Denver

August 22, 2007—Last month I attended the Microsoft Worldwide Partner Conference in Denver, Colorado with Logan Olson. She appeared on stage with Kevin Turner, Microsoft COO, during his keynote presentation to thousands of Microsoft partners from all over the globe. Turner shared the inspiring story of Logan Magazine, a fashion and lifestyle publication for young people with disabilities; a project that Klündt | Hosmer has teamed with Logan to create. The third issue of the magazine just delivered from the printer last week.

As I sat in the audience and watched Logan receive two standing ovations, I felt so proud to be part of the visual communication industry. The message was clear—design and technology can make a difference in people’s lives, helping them be independent and discover new worlds. So, on days when I might feel that what we do “doesn’t really matter” in the big picture, I just remind myself of Logan, her project, and her vision, and how what we are doing together resonates and touches the lives of people all over the world.

—Jean Klündt

View Logan’s Microsoft Worldwide Partner Conference video. Logan will appear about a minute into the video.

Klündt Hosmer Turns 20!

August 22, 2007—It was twenty years ago today, when Darin taught the band to play.* Well, actually twenty years and a month ago, and it wasn’t really a band, just Jean and Darin closely joined by Rick. Can you believe it? We’ve been doing this for over twenty years. A lot has changed -- computers, the internet, cell phones and (thank God) our hairstyles! One thing that hasn't changed is our commitment to quality design and customer service.

Klündt | Hosmer started in 1987 in a little studio in the Flour Mill . Today we are proud to serve some of the finest companies in the world with design that competes with the best the industry has to offer.

We have been so blessed with our company, our clients and the most amazing group of creative people (the Fab 15) ever assembled. It just keeps getting better. We are excited to be starting the next 20 years!

*Sgt. Pepper was actually the one who taught the band to play.

Klündt | Hosmer Develops Brand for New Winery

July 17, 2007—Klündt | Hosmer recently developed the name and visual identity for one of Spokane's newest wineries: Vintage Hill Cellars.

Vintage Hill founders, Cody George and Brian Murray, started making wine as a hobby in Cody's basement in 2002. They realized the potential for starting a new business when friends frequently requested bottles of their wine to take home after dinner parties. Cody and Brian came to Klündt | Hosmer desiring a premium image for their promising business venture. Darin Klündt and Lorri Johnston worked closely with the partners to develop the name, logo, and wine labels. Family honor, pride, distinction, and rich heritage are all qualities projected by the Vintage Hill Cellars brand.

Vintage Hill Cellars recently opened its doors to the public and sold out of two of four of their newly released varietals in a matter of days. Now, a couple of months later, they are almost out of them all. You can reach Vintage Hill Cellars at 509-624-3792.

Rick in Catalyst Magazine

July 17, 2007—Spokane Business Catalyst Magazine published an article by Rick Hosmer in their July issue. The monthly publication is geared toward business leaders and explores technology, lifestyle, and strategies for success.

The “What Works for Me” column highlights a regional business leader who shares what they have learned in their career and personal life. Rick was asked by editor, Amy McCaffree, if he would write the July column.

Rick’s article covers eight “truths” of life and interpersonal relationships that he has discovered “work for him.” Following is an excerpt from the column:

It's not about what happens TO you.

In spite of how “in control” or “powerful” you may feel you are, many of life’s challenges happen outside of your influence. I find it wise to remember, “It’s not what happens TO me that matters; it’s what happens IN me when something happens to me. That’s what matters.”

Spokane Business Catalyst is available by subscription or on newsstands throughout the region, including Auntie’s Bookstore, Hastings, Borders and Barnes & Noble in the Valley. You can read Rick’s entire article online at www.sbcatalyst.com.

Spotlight Archive