The enemy of blogging is being busy. I preach to my clients that they need to be consistent with their blogging not only for their readers, but for search engine optimization benefits. All that preaching and I haven't published anything to my own blog in over a month... sorry about that.
Well, I finally committed to write something. And as a public service to readers, I am offering up a list that Diane Mahan (our digital media specialist) gave me. She asked me to use these words and phrases in my blog postings in order to assist our own SEO efforts:
NOTE: IN MY ORIGINAL POST THIS PARAGRAPH CONSISTED OF ABOUT 25 PHRASES DESCRIBING THE TYPE OF SERVICES WE OFFER AT KLUNDT | HOSMER. WHILE I INTENDED THE POST TO BE EDUCATIONAL AND EVEN A BIT HUMOROUS, DIANE INFORMED ME OVER THE WEEKEND THAT GOOGLE WOULD NOT BE AMUSED THAT I INCLUDED ALL OF THESE PHRASES INTO ONE BLOG POST... SO I DELETED THEM. WHATEVER YOU DO, DON'T PISS OFF GOOGLE!
Now, it may appear that I wrote the prior above paragraph just to trick search engines into finding our website. And I am certain that Diane did not intend that I use that entire list of words in one, gratuitous blog post. But I think there's validity here beyond what it looks like.
Take a look at your own business blog postings. Whether you are in high tech, health care, manufacturing, or professional services, you've likely got your own list of words and phrases that potential clients and customers are searching for. Use the above paragraph [well, I guess now you can't] as an example and incorporate your own versions into your blog posts. But do what I say, not as I did... use those keywords and phrases judiciously.
How's that, Diane?