Corporate & Product Naming

It All Begins with a Name

When developing a business, service or product, the name is often overlooked. All businesses and products have a name—they have to be called something. However, a quick look through an online directory or search engine results page (SERP) often reveals how little effort goes into determining the right name.

Appealing Names Drive Sales

Klündt | Hosmer’s creative team is experienced in developing names that are easy to pronounce, remember and communicate unique aspects of a business or product while helping to drive awareness and sales. Recent Klündt | Hosmer naming project examples include a health care collaboration between Providence Health Services and Group Health Cooperative known as CareUnity, and a unique consulting firm helping organizational staff work better internally, known as Symbio. Both of these projects included an in-depth study into the brand to ensure the chosen name carried forward the brand characteristics while appealing to the target market.

Protect Your Asset

Many companies do not take the time to register their business or product name and leave it open to be used by anyone. Klündt | Hosmer guides companies through the trademark registration process to ensure that the selected name is legally defensible and protected from infringement. 

If you are interested in a new business or product name, please contact us so we can meet and understand your needs.

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