Your online store has less than 3 seconds to make an impact.
Google's goal is to have sites load completely in 1 second. This has trained website users to expect instant gratification. Anything longer than 3 seconds and your user will bail out and may not come back. The days of slow connections are gone and the responsibility of a fast site is on the website owners, developers and programmers.
We get serious about speed, performance and usability.
If you you have an established online store or just want to start up, we can help you build your e-commerce site by using a number of approaches to fit your business and budget.
We help brands achieve their goals through aesthetically and digitally relevant work. Fresh insights and market intelligence help us identify trends attuned with your customers enabling us to build a stronger e-commerce site and make strategic recommendations
Our priority is to accomplish your business goals and we do that with expertise gained from many years of developing multi-platform websites. In addition, the positive relationship we have with our clients helps move the project along smoothly.
Big project. Small project. Smooth project.
For multi-faceted projects, our preferred methodology is Scrum, a specific Agile framework for completing complex projects. Agile software development describes a set of principles for software development under which requirements and solutions evolve through the collaborative effort of self-organizing cross-functional teams. It advocates adaptive planning, evolutionary development, early delivery, and continuous improvement, and it encourages rapid and flexible response to change. We carefully manage budgets to focus on the highest client priorities and most effective functionality.
This iterative approach allows for teams to pivot immediately when changes occur and allows the client increased flexibility because details that may be out of date are not locked down. This is especially helpful when there is a large number of stakeholders within your organization. It supports the frequently changing environment of e-commerce, where success is based on both qualitative and quantitative factors.
Test. Test. Success!
Scrum allows us to quickly launch the minimum viable product followed by frequent roll outs of updates and features as they are developed, allowing for ongoing and flexible updates even post-launch. This prevents “paralysis by analysis” and delayed development timelines typical of the waterfall development approach. During the Scrum process, Test-Driven Development is embraced: “if it can’t be tested, it can’t be delivered.” Frequent, short check-ins with the client each week (weekly or semi-weekly at the preference of the client) keep everyone informed and the project moving swiftly. This approach allows the team to learn user preferences, continue to modify and improve the user experience, and meet and exceed business objectives after launch.