Avista, InCyte, ZBA, Spark Awards, Darin and RIck to Present at MARCOM: "When Good Projects Go Bad"
InCyte Diagnostics: A New Brand Under the Microscope
Klündt | Hosmer recently launched a new visual brand, slate of pathology reports and print sales materials for InCyte Diagnostics (formerly InCyte Pathology). InCyte Diagnostics acquired East Side Pathology (EPI) in Bellevue, WA in 2012 and needed a new brand image to represent the combined organizations.
The project was lead by Jean Klündt and Rick Hosmer, who worked closely with organization management and ownership in both Spokane and Bellevue, WA to develop the new logo, report design treatment, trade show exhibit and marketing materials.
The new brand image was launched at a company-wide event where the logo design and philosophy were presented by Nate Koenig, InCyte's CMO, along with an unveiling of the company's new report formats and collateral pieces.
Avista Annual Report Features People with Energy for Energy
It's been another success working with Jessie Wuerst and the rest of the team from Avista on their annual report—a project we look forward to each year, that's both challenging and rewarding in nature.
Our team, made of project managers, designers, art directors and proofers love collaborating on a book that not only highlights the past year for Avista, but that visually represents where they stand today and their vision for the future. This year, that meant communicating that Avista is "Strong, Steady, Reliable and Innovative." And most of all, they are all about the people—especially their employees, who continuously improve the ways Avista serves their customers. The design features multiple employees, who have “Energy for Energy” and content that outlines how their ideas and innovation continue to create value for all of Avista's stakeholders.
We enjoyed working with photographers Dean Davis and J. Craig Sweat, as well as the team at Lawton Printing to accomplish this successful project.
An A to Z Brand for ZBA
Klündt | Hosmer recently created a new visual brand for ZBA Architecture. The firm was established in 1984 by Bill Zeck and Rod Butler. Following the firm's name change from Zeck Butler Architects and with the recent addition of two partners, Randy Vanhoff and Mark King, it was the right time for a visual brand update. The goal for the new design was to present ZBA Architecture as creative, progressive, sustainable, well-grounded, professional and established. The visual branding work began with the design of a new logo and followed with collateral material and a beautiful new website featuring the innovative work of this established Northwest architecture firm.
When Good Projects Go Bad: A Candid Conversation with Klündt | Hosmer
You won't want to miss the next Spokane MarCom breakfast on Friday, May 3. Darin and Rick will be reflecting on their 26 years of experience and discussing design projects and client situations that got out of whack and what they did to resolve them. They'll also talk about real tactics on how to get difficult projects back on track to a successful engagement for everyone. Resister online now to attend this event—we look forward to seeing you there!
Our Spark Award Winners
Congrats to our team and clients for being recognized at last week's Spokane Regional MarCom Association Spark Awards! We had a great time celebrating with our fellow MarCom friends, and are proud that these projects received acknowledgement in excellence.