Wheatland Bank Spot, Spokane CVB Visitors Guide, Avista Wall Display
What's Wheatland Bank Made Of?
Building on the ad concept we developed for Wheatland Bank last year, we created an innovative :30 second TV spot to connect primarily with business owners in need of lending from a bank in a strong financial position.
The campaign asks "What's Your Bank Made Of?" and uses animated words that are derived from the letters in Wheatland Bank's name. This is a compelling way to tell the story of Wheatland Bank while keeping their brand at the center of the message.
Mike Bold and our friends at Hamilton Studio helped us produce the TV spot, which is being implemented through a regional TV campaign. The concept was also incorporated in a regional print and outdoor advertising campaign, as well as in-branch messaging. You can view the TV commercial on the Wheatland Bank home page.
Get Your Official 2010-2011 Spokane Regional Visitors Guide
The new 92-page, full color Visitors Guide is out and in racks. With amazing photography, fantastic editorial, beautiful design and informative maps, this year's visitors guide is by far the most comprehensive guide to the region. The perfect-bound publication highlights cultural, recreational, golf and family activities available in the Spokane area.
A great team comprised of creatives at Klündt | Hosmer, Jeanna Hofmeister, Spokane Regional CVB Vice President and Director of Destination Marketing, and CVB staff, worked to design and produce the guide.
Get your guide while they're hot! The Visitors Guide is distributed through the Spokane Visitor Center, Greater Spokane Incorporated, regional hotels and motels, and other tourism and visitor venues. You can also request a copy at 1.888.SPOKANE or www.visitspokane.com.
Avista Annual Report Theme Makes Impressive Wall Art
As you saw in last month's Spotlight email, the 2009 Avista Annual report theme "Energy for a Smart Future" has been well received. It has now found its way into several other applications, including a wall display at Avista Corporate Headquarters that Communications Manager Jessie Wuerst asked us to assist with. It was fun to take the elements from the book and design them at a larger scale to create a visually impactful wall display. The vinyl graphics behind the panels set the stage for the "Innovation Forward" timeline pieces to be read about on the boards-all important parts of Avista's history, demonstrating their philosophy of innovation and sustainability. The display was debuted at the Avista Annual Meeting of Shareholders on May 13th.