Logo / Branding
A logo creates the “face” of an organization, communicating key attributes of the company or product and setting the direction for print or online marketing strategy.
This logo for Rockwood Retirement Communities reflects the natural beauty, professionalism and holistic approach to retirement and assisted living options available from these premier retirement communities. The circular element attracts and holds the viewer’s eye, while the large, traditional letter “R” identifies the logo with Rockwood. The inclusion of the leaf and graceful stroke, allude to the scenic beauty and landscaping of the communities, while the brown and deep green color palette reinforces the natural environment that resident’s enjoy. The brown/green relationship is reflective of a yin-yang icon, symbolizing a balanced and holistic retirement lifestyle.
