A logo creates the “face” of an organization, communicating key attributes of the company or product and setting the direction for print or online marketing strategy.
Surgical Specialists of Spokane Logo
This logo for Surgical Specialists of Spokane uses the visual element of a medical caduceus to convey the surgical expertise offered by this organization of surgeons. The caduceus is an ancient symbol formed by the image of a snake coiled around a staff. This design takes the liberty of using lines following the shape of a letter “S” in lieu of a snake. The reflection of the “S” symbol to either side of the staff creates a balanced graphic element visually relating to a heart, expressing care in addition to surgical expertise.