Great products deserve well-designed packaging. In many cases, it’s the packaging design that sells the product.
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Cyrus O'learys Pie Label
The Cyrus O’Leary’s Pies packaging project began with the design of the company’s logo. Building on the logo, we developed retail packaging that features the name of the product, ingredients, and serving instructions. The design reflects a retro 1930s sensibility, reminiscent of roadside diners back in the day. The circular shape of the label is a perfect fit for the pie container and enables a consistent design for all of Cyrus O’Leary’s products. During the design process, the client brought pies to our office so we could taste the home-baked taste which we then reflected in the design through color and artwork choices.