Microplane® is the premier brand of exceptionally sharp culinary, woodworking and personal care tools. Beginning in the 1990s, Microplane has grown its business to reach customers worldwide. Their new website deliniates the company’s innovative products to its three category segments.
The website was developed using Magento, an open source e-commerce platform. Product descriptions include reviews, while new and best selling products are featured to further promote sales. Website shoppers can sort products by price, color or blade type, finding exactly what they need quickly. The site offers the choice of online purchasing, or the option to find a retail location based on city, country or zip code.